Coup.com Beta  "Efficacy and Affordable Meds, Together"
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Rx Costs +Engagement+Adherence Matter
Each year in the United States Rx expenditures account for an enormous burden of social and economic costs. 50% of Americans, or over 154 million people, are on prescription drugs. According to the New England Healthcare Institute, an estimated 50% fall off their meds within 6 months. This translates into over 23.5 million unnecessary office/ER visits, 11.5 Million hospitalizations, and 1.1 Million deaths each year. (See Case Studies 1, 2, 3 and 4)
Despite efforts to improve Rx adherence through traditional disease management programs, non-compliance has only increased in the past 10 years. RxCoup is focused on developing a new approach to boosting adherence and better health outcomes by making Rx management engaging, interesting, and easy
Regaining Control
While the majority of Rx non-adherence exacerbations can be prevented through proper management, over 50% of individuals do not adhere.

By collecting data on when and where people with are having symptoms/response/side effects and adhering ( or not) to their prescriptions, RxCoup is able to provide personalized feedback and education on how to improve control.
(See Case Studies 1, 2, 3 and 4)
Lower Patient & Operating Costs by Boosting Adherence
Rx non-adherence is the leading cause of both disease treatment escalation (up to and including surgery)  and costs increase , adding an estimated $290 Billion annually to incremental healthcare costs (http://www.nehi.net/news/press_releases/110/nehi_research_shows_patient_medication_nonadherence_costs_health_care_system_290_billion_annually ).  By helping individuals improve their Rx management, Payors can reduce the cost of treatment by eliminating avoidable hospitalizations, unscheduled office visits, and needless duplications of treatment due to conditions exacerbated by non-adherence.
• Multiple studies have shown that the cost of healthcare for a non-adhering Rx patient compared to
  adhering patient is 2x greater per year.

• Nudges/Pill Reminder Notications + Incentives Improve Adherence by 78% after just 30 days


















• Also,the January 2013 HIPAA Omnibus Requires Medical Records to be stored in Cloud facilities by 2015 or
  Face Penalties (Source: http://www.gpo.gov/fdsys/pkg/FR-2013-01-25/pdf/2013-01073.pdf)]. RxCoup is supported
  by a HIPAA compliant, cloud-based back bone that saves money for  Providers/Payers/Pharmacies in the areas
  of patient care, security, scalability , mobility, portablility, and IT setup/maintenance.
  (See Case Study 7)
Cost Effectiveness by treatment
Source: 2009 Ideas42.org study 2,500 participants  http://www.ideas42.org/using-behavioral-nudges-to-improve-disease-management/
RxCoup offers a 351% ROI which will allow Payers to quickly lower the cost of treatments for patient populations
and reduce financial risks. (See Case Studies 1, 2, 3, 4 and 7)
• Pharma Cogenetics:  Efficacy+Speed-to-Care=Cost Effective Care

• Cloud-based/HIPAA Compliant EMR Monitoring/Feedback Loop


• Prevent Needless Duplication/Escalation of Treatment/Hospital
  Re-Admissions

• Reduce Unnecessary Office/ER Visits, Extend Points of Care
Meeting Quality Measure Goals
Quality measurements are changing the way we define accountability and financial incentives within our healthcare system. As a result of historic low performance and promising opportunity for improvement, Rx adherence measures receive particular attention. Payors and Providers that are succeeding are those that take advantage of new opportunities to apply technology to better assess their performance in real time, giving them visibility into day-to-day care and treatment.

RxCoup is designed to be readily integrated in a variety of existing health delivery and data analysis systems and put to work to improve the quality of care and performance. It allows Payors and Providers to quickly measure and improve the quality of care and performance on key indicators, to feed this information to reporting systems, and, more importantly, to cut healthcare costs and improve quality of life. (See Case Studies 1, 2, 3 and 4)