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Case Study #7: RxCoup’s Cloud Computing HIPAA Advantages for Partners
U.S. Patent Published, International Patents Pending MyMediatones Inc, Friendcoup.com, RxCoup.com 2014 ©
“HIPAA Compliant for Privacy”.
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January 2013 HIPAA Omnibus Requires Medical Records to be stored in Cloud facilities by 2015 or Face
Penalties (Source: page 19 at http://www.gpo.gov/fdsys/pkg/FR-2013-01-25/pdf/2013-01073.pdf )
Security:
ü Encryption
ü Secure Backup
ü Accurate/Fast/Easy Data Recovery
ü Redundant/Geo-Separated Fault Tolerant Cloud Storage
ü HIPAA Compliant, Subscription Key, Scaled Permission-based Data Access
Scalability: Pharma-Grade, Hyper Growth/Infinite  Scale Keeps Pace w/ Voluminous Patient Data/6 yr.
requirement
Mobility:  Patients/Providers/Payers/Pharmacies/Brands readily access real-time data  
ü Enables Remotely delivered high quality care in Partnership of Patients/Providers/Payers/Pharmacies
ü Reduces paperwork, confusion, forgetfulness, stress 
     •    Sharing: Reduces “Data Silos”; Keeps Patients/Providers/Payers connected with Accurate , Real-Time
          Patient Histories. Avoids Repeat Diagnostics, Prevents Redundant Treatments, Reduces Unnecessary
          Office Visits, Hospital Re-admissions

Cost Reduction:  It’s Not about Terabytes, It’s about Insights
ü Cloud-based/HIPAA Compliant EHR Monitoring/Feedback Loop + Bio-Informatics =  Speed to
Insight
ü Slashes Operating Costs; Reduces Redundant Treatments/Unnecessary Office Visits /Extends Points 
of Care
ü Saves  IT Costs; Convert /Maintain Outsourced  EHR at fraction of typical 5 year/$37M internal
costs (source: Bell, B, Thornton, K. (2011) “From promise to reality achieving the value of an EMR”.
Healthcare Financial Management, 65(2), 51-56 ) 
ü Saves costs/time via Provider/Payer reimbursement coding error reduction
ü Enables Adherence Boosting Electronic Rx & Refills w/ Pharmacy Network