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Case Study #2: $290 Billion: The Cost of  of Patients Not Taking Their Rx..
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Challenges:
With a 108% increase in retail brand Rx prices and co-pays over the period 2005-2013, patients report affordability, by far, as the leading cause for dropping off their meds ( i.e., non-adherence). Patients who don’t take their prescribed meds drive up costs with unnecessary office visits , needless redundant treatments, and escalated alternative treatment, up to and including hospital re-admission and surgery.
$290 Billion/year in Spiraling Downstream Costs Associated with Poor Adherence (source: http://www.nehi.net/
news/press_releases/110/nehi_research_shows_patient_medication_non-adherence_costs_health_care_system
_290_billion_annually
)
Poor Adherence Causality
•Affordability

•Lack of Relevance

•Lack of Immediacy/FeedBack Loops

•Lack of Coordinated Care/Intervention
Solution:
Patient Savings Opportunities with RxCoup
• Nudges/Pill Reminder Notications + Incentives Improve Adherence by 78% after just 30 days
Source: 2009 Ideas42.org study 2,500 participants
http://www.ideas42.org/using-behavioral-nudges-to-improve-disease-management/
• RxCoup Overcomes Treatment-Killing Adherence Challenges
Affordability
Up to 70% scaled discounts + frictionless  access motivates/rewards adherence, sharing of response/side effects. Users earn deeper discounts the more they adhere, and share Rx response and side effects.
• Relevance
Anonymous community participation + charted pharma co-genetic dashboard  are major sources of patient education to take ownership in your own health!
Immediacy
• 1-Click sourcing/discovery/acquisition of coupons for your prescriptions. 2-Way Notifications capture
  adherence rates/response/side effects.  User feedback gives Providers early warning system/point of
  intervention

• Coordinated Care/Patient Collaboration











•  Single solution aligns goals/destroys barriers/slashes costs for Patients/Providers/Payors/Employers.
   Instead of patients feeling that healthcare procedures are done TO them (poking, prodding, sampling,
   measuring, scripting, processing etc..), RxCoup positions patients to work collaboratively WITH providers
   to drive better outcomes through patient understanding, ownership, and interaction in their own health.